Trap Kings LI

Project Overview:

Trap Kings LI was already running paid ads, but the results were inconsistent and inefficient. While they were getting some traffic, it wasn’t translating into a steady flow of quality leads.

The main goal was to turn their ad spend into a predictable lead generation system — one that consistently brings in the right customers at a lower cost.

The Challenge

Trap Kings LI operates in a competitive local service market where speed and visibility matter.

Before optimization, they were facing:

• High cost per lead from existing campaigns
• Broad targeting that attracted low-quality inquiries
• Inconsistent lead flow
• No clear funnel from ad → landing → conversion
• Under-optimized ad creatives and messaging

In simple terms: They were spending money, but not getting consistent, high-quality leads.

Strategy

We focused on building a simple but high-converting system — not just running ads.

Funnel Setup

First, we fixed what happens after the click:

• Improved landing page structure for clarity and trust
• Added strong, action-driven CTAs
• Set up proper conversion tracking (calls, form fills)

Goal: Turn clicks into actual leads.

Campaign Structure

Then we rebuilt the campaigns from the ground up:

• Segmented audiences by:
  • Location
  • Service type (e.g., rodents, termites, emergency)
• Created targeted ad copy focused on pain points
• Tested multiple creatives (offers, urgency, trust signals)

No more “one campaign for everything” — everything became intentional.

Optimization

Once data started coming in, we optimized aggressively:

• A/B tested ad variations (headlines, offers, CTAs)
• Shifted budget toward high-performing campaigns
• Paused low-performing keywords and audiences
• Refined targeting based on real conversion data

This is where most of the performance gains came from.

Execution

•  Launched 5–7 highly targeted campaigns
• Tested 15+ ad variations (copy & creatives)
• Optimized audience targeting and keyword intent
• Continuously refined based on conversion data

Results (First 60–90 Days)

• Cost per lead reduced by ~35–45%
• ROAS improved to 3X–4X
• Leads increased by +40%+
• More consistent daily inquiry flow

The biggest shift:

From inconsistent, expensive leads → to predictable and scalable lead generation

Key Insight

For local service businesses like Trap Kings LI:

Targeting + landing page clarity matters more than just ad spend

Once we aligned:

• The right audience
• The right message
• And a clear conversion path

the campaigns became profitable.